Watch Maintenance Costs: Why It’s

Quick Questions

How much does it cost to service a luxury watch?
Is watch maintenance really that expensive?
What are the common watch problems after years of wear?
Can I repair a scratched watch case at home?
Why does my watch dial fog up and what should I do?

Owning a fine timepiece like a Longines, Omega, Rolex, or even a Van Gogh watch is a joy, but the reality is that maintaining it can be a significant ongoing expense. Many enthusiasts say, “Buying a watch is easy; maintaining it is hard.” When you first get it, you feel on top of the world—whether you’re at the park with the kids or driving to work, you never want to take it off. However, after a year or two of daily wear, the initial excitement fades, and the watch starts to show signs of fatigue.

Without proper care, your watch can age prematurely. Typically, three main issues arise if you neglect maintenance:

Strap creases and wear
Scratches on the case and bracelet
Water damage leading to a foggy dial and rusted movement

Strap Creases: The First Sign of Aging

The most common issue is creasing on the strap. This is especially true for leather straps, while steel, rubber, and woven straps are less prone to creasing. If your leather strap shows creases, the simplest solution is to replace it. The cost depends on the watch model and the type of leather you choose. For example, a basic leather strap for a Longines might cost around $50, while a genuine alligator strap for a Rolex could set you back several hundred dollars.

Case Scratches: Polishing Away the Evidence

Scratches on the case are inevitable, especially on all-steel, titanium, or bronze cases. The most common repair is polishing, which not only removes scratches but also restores the original luster to a dulled case. Polishing costs vary depending on the watch’s condition and the material. A simple polish for a steel case might be $30–$50, while a more complex refinishing for a bronze or two-tone case could be $100 or more. However, frequent polishing can thin the case over time, so it’s best to do it sparingly.

Movement Issues: The Heart of the Matter

The movement is the most delicate part of any watch. It contains tiny parts, some as fine as a hair, and even with shock resistance, it can be damaged by vigorous activity. If you wear your watch while playing sports or doing heavy work, the movement can get knocked out of sync, leading to inaccurate timekeeping. Worse, if you wear your watch in a sauna or while bathing, the seals and gaskets may not be able to prevent water vapor from entering, causing the dial to fog up and the movement to rust. This is a costly repair that often requires a full service, which can cost $200–$500 or more for luxury brands.

In conclusion, a watch is a delicate object that gives you pleasure and prestige. To keep it in top condition, you must care for it regularly. Have it serviced every one to two years, and address any issues immediately. Just as they say “a car is a man’s second wife,” the same goes for a fine watch—treat it with love and attention.